Often when pricing creative services we tend to forget all the little hidden costs. Suddenly you realize all the cost os all the “free” pens you procured from the supply closet you were so fond of raiding at the office. Last week I wrote about the basics of pricing and I think this article from Freelance Schools does a great job of highlight some of those hidden expenses. I was not being paid the “hidden” costs which the…
We were just thinking,
The Hidden Costs of Freelancing
0 CommentsGetting started with A/B testing.
0 CommentsAnother good read on the current devaluation of creative services—this time from the perspective of a Copywriter. If you’re Web or Graphic Designer who has had the privilege of working with a good copywriter than you know they are more than a glorified spell check, and how much easier they can make your job. I’ve about had my fill of the cheap copy debate. In truth, there isn’t one. If you’ve got a complaint about copywriters charging too much, you’ve…
Sometimes you have to stop and consider what the long-term cost is by saving a few dollars by skimping on the services of a quality designer. I wonder how many sales were lost from this? I bet it cost more than had they payed the designer. Client: “That’s way too much money to charge for an email campaign. It’s not hard to put a few graphics in an email.” Me: “I charge based off of my regular hourly rate and that’s…
It always happens when a designer approaches me to ask how do they make the leap to independent contractor the first question is, ”how much do I charge per hour?” I guess the answer to this depends on how far down the rabbit hole you are prepared to go. The short of it is you should be quoting your rate on a project basis but tracking, and thinking of it, as hourly. First rule of pricing; don’t lowball yourself…