An inter­net search could put more leads in front of you in thirty sec­onds than you could ever find on your own in a year. But with the qual­ity of those leads hav­ing gone south and the inter­net as the tool of choice has jumped the shark. More often than not, peo­ple are going back to the tried-​​and-​​true meth­ods of more per­sonal contact.

I’m always on the hunt for an oppor­tu­nity to make a buck hock­ing my design skills. I’ve been in the indus­try long enough to see my fair share of trends, the most rel­e­vant in today’s mar­ket is the process by which you find a job or client.

Net­work­ing is still the best way to get out there and find jobs—contract work espe­cially. Of course, the inter­net is a great source as well. It’s fast, free, and con­ve­nient. But is it really pro­vid­ing any value over the tra­di­tional meth­ods of job hunting?

Not too long ago job hunt­ing meant you had the name of a com­pany and a per­son of author­ity to direct your cor­re­spon­dences to. The basic process was you sub­mit­ted for con­sid­er­a­tion, they said thanks for apply­ing, maybe you got an inter­view, and then you placed a fol­low up thank you.

But now we have the anonymity of the inter­net. Thou­sands of job post­ings at your fin­ger­tips but very few of any use or qual­ity. Head over to any jobs cat­e­gory of any city on CraigsList and you’ll see to what I am refer­ring. Post after post with­out the name of the com­pany or a per­son to contact—just a ran­domly gen­er­ated email addresses. Who knows where your info goes. Is there a a dig­i­tal equiv­a­lent of a black hole on the inter­net where all these job seek­ers sub­mis­sions go to die? Maybe the com­pany has a bad rep­u­ta­tion and I would have never applied to them had I know who they were. Maybe it sounded like a scam so I ignored it but it was really a com­pany I would love to work at. Maybe it was a scam and there is some ran­dom schmuck I have hand-​​delivered a lot of per­sonal info to.

So to the Mon­sters, Yahoo Jobs, CraigsLists, and Career­Builders, of the inter­net I say please stop this silly prac­tice of allow­ing employ­ers to with­hold their names. Every­day you put job seek­ers in quan­tifi­able dan­ger of things such as iden­tity theft. Forc­ing employ­ers to expose them­selves to the same degree as job seek­ers must is nec­es­sary to stay rel­e­vant. Sun­shine of the best disinfectant.

About the author

Jeff designs print and web expe­ri­ences for a vari­ety of clients and enjoys shar­ing what he learns along the way. He entered the indus­try at the split of web design from graphic design occurred and is now fas­ci­nated as the two dis­ci­plines are on the cusp of com­ing full cir­cle to merge into a new, media savvy gen­er­a­tion of design­ers. When not crazy busy, Jeff likes geo­caching and con­sum­ing copi­ous amounts of cof­fee. You should fol­low him on Twit­ter and Facebook.