Pulp To Pixels

Maybe it’s a func­tion of the inter­net lev­el­ing the play­ing field, but in recent years the num­ber of bou­tique agen­cies and start ups has seem­ingly boomed. Small agen­cies now have access to the tools to pro­duce, dis­trib­ute, and adver­tise their ser­vices in a com­pet­i­tive man­ner to the more tra­di­tional and estab­lished agencies.

As we are clos­ing the first decade of the new mil­len­nium, change has arrived and the design world is no longer dom­i­nated by large design agen­cies of 100, 200 or even 500 employ­ees. We are now wit­ness­ing stu­dios with 10, 20 or 30 peo­ple con­sis­tently deliv­er­ing top qual­ity design and in a very dif­fer­ent way. It’s a good change and it is an impor­tant change since it’s about the avail­abil­ity of top-​​notch design to every prod­uct or company–and the very real oppor­tu­nity for a small design stu­dio to cre­ate a world-​​class product.

via Design Stu­dios vs. Large Design Agen­cies: The Chang­ing Land­scape of the Design Indus­try | The New Deal | Fast Com­pany.

About the author

Jeff designs print and web expe­ri­ences for a vari­ety of clients and enjoys shar­ing what he learns along the way. He entered the indus­try at the split of web design from graphic design occurred and is now fas­ci­nated as the two dis­ci­plines are on the cusp of com­ing full cir­cle to merge into a new, media savvy gen­er­a­tion of design­ers. When not crazy busy, Jeff likes geo­caching and con­sum­ing copi­ous amounts of cof­fee. You should fol­low him on Twit­ter and Facebook.

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