Pulp To Pixels

A detailed yet inter­est­ing arti­cle dis­cussing the nuts and bolts of under­stand­ing your Client. While it’s focused on web design I think any print designer could take a way a few tips to incor­po­rate into their work­flow. If your new to design—or have the bad habit of gloss­ing over the research phase to jump into the design work—this is a def­i­nite must read to out you on the path of good work­ing habits.

Research actu­ally begins the moment we learn about a project, whether we acknowl­edge it or not. As user expe­ri­ence design­ers we aren’t con­tent sim­ply design­ing to spec­i­fi­ca­tion. Instead, we ask ques­tions; we take notes; we learn every­thing we can about our client and their audience—and that’s before we even begin! In this arti­cle, we explore the (pur­ported) method to this (seem­ing) mad­ness, appro­pri­ately known as design research.

Via UX Booth Com­plete Beginner’s Guide to Design Research.

About the author

Jeff designs print and web expe­ri­ences for a vari­ety of clients and enjoys shar­ing what he learns along the way. He entered the indus­try at the split of web design from graphic design occurred and is now fas­ci­nated as the two dis­ci­plines are on the cusp of com­ing full cir­cle to merge into a new, media savvy gen­er­a­tion of design­ers. When not crazy busy, Jeff likes geo­caching and con­sum­ing copi­ous amounts of cof­fee. You should fol­low him on Twit­ter and Facebook.

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