Sometimes you have to stop and consider what the long-term cost is by saving a few dollars by skimping on the services of a quality designer. I wonder how many sales were lost from this? I bet it cost more than had they payed the designer.
Client: “That’s way too much money to charge for an email campaign. It’s not hard to put a few graphics in an email.”
Me: “I charge based off of my regular hourly rate and that’s how long it will take to complete the project.”
Client: “Forget it. We’ll just do it in house. We have a copy of Dreamweaver.”
[Phone call 2 weeks later]
Client: “Can you talk for a second?”
Me: “Sure.”
Client: “OK. We made that email campaign, but I can’t figure out why all of the links take me to the unsubscribe page.”
Me: “I’m not sure. Is this a test email you’re talking about? I can finish the project for you based on my hourly rate.”
Client: “Well…no. We already sent it.”
The client sent an email campaign to a list of 74,000 customers with every link in the email being a one-click unsubscribe.
Via Clients From Hell
About the author
Jeff designs print and web experiences for a variety of clients and enjoys sharing what he learns along the way. He entered the industry at the split of web design from graphic design occurred and is now fascinated as the two disciplines are on the cusp of coming full circle to merge into a new, media savvy generation of designers. When not crazy busy, Jeff likes geocaching and consuming copious amounts of coffee. You should follow him on Twitter and Facebook.
Sometimes you have to stop and consider what the long-term cost is by saving a few dollars by skimping on the services of a quality designer. I wonder how many sales were lost from this? I bet it cost more than had they payed the designer.
Via Clients From Hell
About the author
Jeff designs print and web experiences for a variety of clients and enjoys sharing what he learns along the way. He entered the industry at the split of web design from graphic design occurred and is now fascinated as the two disciplines are on the cusp of coming full circle to merge into a new, media savvy generation of designers. When not crazy busy, Jeff likes geocaching and consuming copious amounts of coffee. You should follow him on Twitter and Facebook.