Sometimes you have to stop and consider what the long-term cost is by saving a few dollars by skimping on the services of a quality designer. I wonder how many sales were lost from this? I bet it cost more than had they payed the designer.
Client: “That’s way too much money to charge for an email campaign. It’s not hard to put a few graphics in an email.”
Me: “I charge based off of my regular hourly rate and that’s how long it will take to complete the project.”
Client: “Forget it. We’ll just do it in house. We have a copy of Dreamweaver.”
[Phone call 2 weeks later]Client: “Can you talk for a second?”
Me: “Sure.”
Client: “OK. We made that email campaign, but I can’t figure out why all of the links take me to the unsubscribe page.”
Me: “I’m not sure. Is this a test email you’re talking about? I can finish the project for you based on my hourly rate.”
Client: “Well…no. We already sent it.”
The client sent an email campaign to a list of 74,000 customers with every link in the email being a one-click unsubscribe.
