Whether you measure your designs in LPI or DPI, pulp to pixels the fundaments of design remain the same. Color, form, typography.
As web technologies progress the divide between Web Designer and Developer grows while at the same time the difference between the Web Designer and the Graphic Designer narrows.
I’ve watched the evolution of design for the web since 1994 and one thing I can say with certainty is it’s coming full circle. In the beginning we had Engineers designing simple pages clad in Netscape gray. Slowly Graphic Designers turned onto the web and began to design better, albeit limited, pages. And animated gifs.
Eventually, technical limitations and fragmented emerging standards drove a wedge into the design community, creating the have and have-nots. Those who understood the nuances of design on the web cast off their paper beginnings to become a new breed—Web Designer.
Over time the pixel-based design tools and standards evolved, allowing Web Designers to separate content from presentation just as their print counterparts had done all along. A new focus on user experience and real-word metaphors is driving Web Designers ever more to reach into their roots in the print world. With engaging layouts, consistent rendering across browsers, and sophisticated typography web pages look more and more look like print pages.
On the cusp on becoming everyday is the invention of ePaper. Soon Graphic Designers will start to look to Web Designers for inspiration to tackle a new medium. All the concepts born out of necessity for the web over the past twenty years will be repurposed to tackle a new generation of design considerations.
So here we are in the here and now. As the two disciplines are on the verge of folding in upon each other the concept of delivery medium will fade into the background and once again the design will become the focus.
This point in time is why I created this blog. Not to talk about the differences forced upon designers by our medium of choice or some obscure coding minutiae, but to discuss the groundwork being laid for a new common design language.
It’s an exciting time to be a Designer. Thanks for taking the time to join me.