Design Process

Often when pric­ing cre­ative ser­vices we tend to for­get all the lit­tle hid­den costs. Sud­denly you real­ize all the cost os all the “free” pens you pro­cured from the sup­ply closet you were so fond of raid­ing at the office. Last week I wrote about the basics of pric­ing and I think this arti­cle from Free­lance Schools does a great job of high­light some of those hid­den expenses. I was not being paid the “hid­den” costs which the…

It always hap­pens when a designer approaches me to ask how do they make the leap to inde­pen­dent con­trac­tor the first ques­tion is, ”how much do I charge per hour?” I guess the answer to this depends on how far down the rab­bit hole you are pre­pared to go. The short of it is you should be quot­ing your rate on a project basis but track­ing, and think­ing of it, as hourly.   First rule of pric­ing; don’t low­ball yourself…

I think the best thing to come out of the web design/​​development move­ment is the recent trend towards research-​​​​driven design. While noth­ing new to the big dogs on Madi­son Ave, it gen­er­ally is over­looked in the print world—especially on such a gran­u­lar level and rapid level. This is cer­tainly a trick more print design­ers need keep up their sleeves. At its core, A/​​B test­ing is exactly what it sounds like: you have two ver­sions of an ele­ment (A…

A detailed yet inter­est­ing arti­cle dis­cussing the nuts and bolts of under­stand­ing your Client. While it’s focused on web design I think any print designer could take a way a few tips to incor­po­rate into their work­flow. If your new to design—or have the bad habit of gloss­ing over the research phase to jump into the design work—this is a def­i­nite must read to out you on the path of good work­ing habits. Research actu­ally begins the moment we learn…

The best rela­tion­ships always start with plenty of questions—the deign process should be no dif­fer­ent. It can some­times be dif­fi­cult to stare across the table at a client and know the right types of ques­tions to ask so you can get results. But the bet­ter you under­stand your client the greater your chances of suc­cess. So, here are a few key ques­tions for you to get the ball rolling on your next big project. Don’t for­get to…