Sometimes you have to stop and consider what the long-term cost is by saving a few dollars by skimping on the services of a quality designer. I wonder how many sales were lost from this? I bet it cost more than had they payed the designer. Client: “That’s way too much money to charge for an email campaign. It’s not hard to put a few graphics in an email.” Me: “I charge based off of my regular hourly rate and that’s…
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The cost of DIY design
0 CommentsThe key choices you make—apart from the natural talent you already have—will set you apart from others who have talent alone. Talent + right choices = a Talent-Plus Person. Via Don’t be successful. Be valuable. // Processed Identity: Sharing How You Got There / The Creative Process of Identity and Logo Design.
Don’t be successful. Be valuable.
0 CommentsNever start a project without a contract. It doesn’t matter if you are best friends with client, have done projects in the past, or even if it is pro-bono—create a contract. Period.
Another good read on the current devaluation of creative services—this time from the perspective of a Copywriter. If you’re Web or Graphic Designer who has had the privilege of working with a good copywriter than you know they are more than a glorified spell check, and how much easier they can make your job. I’ve about had my fill of the cheap copy debate. In truth, there isn’t one. If you’ve got a complaint about copywriters charging too much, you’ve…