It’s been a couple months since the Apple/HTML 5 vs Adobe/Flash wars began and I am continually amazed how much attention this topic receives. While the technology driving the media we consume is an important discussion, it’s not the conversation which needs to be taking place. What’s being glossed over is this; why, in 2010, are we still discussing code instead of content?
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Making Ideas Happen
0 CommentsAnother good read on the current devaluation of creative services—this time from the perspective of a Copywriter. If you’re Web or Graphic Designer who has had the privilege of working with a good copywriter than you know they are more than a glorified spell check, and how much easier they can make your job. I’ve about had my fill of the cheap copy debate. In truth, there isn’t one. If you’ve got a complaint about copywriters charging too much, you’ve…
Sometimes you have to stop and consider what the long-term cost is by saving a few dollars by skimping on the services of a quality designer. I wonder how many sales were lost from this? I bet it cost more than had they payed the designer. Client: “That’s way too much money to charge for an email campaign. It’s not hard to put a few graphics in an email.” Me: “I charge based off of my regular hourly rate and that’s…
The cost of DIY design
0 CommentsThe key choices you make—apart from the natural talent you already have—will set you apart from others who have talent alone. Talent + right choices = a Talent-Plus Person. Via Don’t be successful. Be valuable. // Processed Identity: Sharing How You Got There / The Creative Process of Identity and Logo Design.
Being a freelancer is great—the freedom, the money, the private office. The flip side can be a harsh dose of reality; the paperwork, the accounting, the janitorial duties. In a corporate or studio environment you have staff doing many of these things so you can focus on the task at hand—being a kick-ass designer. But this al goes bye-bye when you strike out on your own.