I think the best thing to come out of the web design/development movement is the recent trend towards research-driven design. While nothing new to the big dogs on Madison Ave, it generally is overlooked in the print world—especially on such a granular level and rapid level. This is certainly a trick more print designers need keep up their sleeves. At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A…
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Getting started with A/B testing.
0 CommentsAnother good read on the current devaluation of creative services—this time from the perspective of a Copywriter. If you’re Web or Graphic Designer who has had the privilege of working with a good copywriter than you know they are more than a glorified spell check, and how much easier they can make your job. I’ve about had my fill of the cheap copy debate. In truth, there isn’t one. If you’ve got a complaint about copywriters charging too much, you’ve…
Sometimes you have to stop and consider what the long-term cost is by saving a few dollars by skimping on the services of a quality designer. I wonder how many sales were lost from this? I bet it cost more than had they payed the designer. Client: “That’s way too much money to charge for an email campaign. It’s not hard to put a few graphics in an email.” Me: “I charge based off of my regular hourly rate and that’s…
The cost of DIY design
0 CommentsA detailed yet interesting article discussing the nuts and bolts of understanding your Client. While it’s focused on web design I think any print designer could take a way a few tips to incorporate into their workflow. If your new to design—or have the bad habit of glossing over the research phase to jump into the design work—this is a definite must read to out you on the path of good working habits. Research actually begins the moment we learn…
It’s been a couple months since the Apple/HTML 5 vs Adobe/Flash wars began and I am continually amazed how much attention this topic receives. While the technology driving the media we consume is an important discussion, it’s not the conversation which needs to be taking place. What’s being glossed over is this; why, in 2010, are we still discussing code instead of content?