I think the best thing to come out of the web design/development movement is the recent trend towards research-driven design. While nothing new to the big dogs on Madison Ave, it generally is overlooked in the print world—especially on such a granular level and rapid level. This is certainly a trick more print designers need keep up their sleeves. At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A…
design tag
Getting started with A/B testing.
0 CommentsA detailed yet interesting article discussing the nuts and bolts of understanding your Client. While it’s focused on web design I think any print designer could take a way a few tips to incorporate into their workflow. If your new to design—or have the bad habit of glossing over the research phase to jump into the design work—this is a definite must read to out you on the path of good working habits. Research actually begins the moment we learn…
The best relationships always start with plenty of questions—the deign process should be no different. It can sometimes be difficult to stare across the table at a client and know the right types of questions to ask so you can get results. But the better you understand your client the greater your chances of success. So, here are a few key questions for you to get the ball rolling on your next big project. Don’t forget to…
I’ve now spent a day with my iPad and my initial impression is much more favorable than anticipated. I make no apologies—I’m an Apple fanboy. But Apple earned my admiration through years of producing superior design and quality and the iPad, for being a 1.0 release is no exception. It’s this 1.0 status which lead me into this much skepticism.
Another good read on the current devaluation of creative services—this time from the perspective of a Copywriter. If you’re Web or Graphic Designer who has had the privilege of working with a good copywriter than you know they are more than a glorified spell check, and how much easier they can make your job. I’ve about had my fill of the cheap copy debate. In truth, there isn’t one. If you’ve got a complaint about copywriters charging too much, you’ve…