Pulp To Pixels

I think the best thing to come out of the web design/​​development move­ment is the recent trend towards research-​​​​driven design. While noth­ing new to the big dogs on Madi­son Ave, it gen­er­ally is over­looked in the print world—especially on such a gran­u­lar level and rapid level. This is cer­tainly a trick more print design­ers need keep up their sleeves. At its core, A/​​B test­ing is exactly what it sounds like: you have two ver­sions of an ele­ment (A…