Web Design tag

Watch any news pro­gram and you’ll hear sta­tis­tics about Amer­ica hav­ing fallen behind most other indus­tri­al­ized coun­tries in mat­ters of heath, edu­ca­tion, and tech­nol­ogy. But I can think of one area in which we excel—creative services.

Seri­ous Twit­ter users know you need to change more than just link col­ors to trans­form Twit­ter into a branded mar­ket­ing tool—the Twit­ter back­ground can become a key expres­sion of a brand. Whether you’re new to Twit­ter or just never both­ered tak­ing the time to cre­ate a cus­tom back­ground now is the per­fect time to have a go at it.

Every now and then we notice a trend in fonts or notice a cer­tain face show­ing up every time we flip a page or load a link. One such font to recently start pop­ping up on the web—and in our local cof­fee shops flyers—is Museo. It’s a dis­tinc­tive and con­tem­po­rary semi-​​​​slab serif which makes for highly-​​​​legible headlines.

Museo

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It’s been a cou­ple months since the Apple/​​HTML 5 vs Adobe/​​Flash wars began and I am con­tin­u­ally amazed how much atten­tion this topic receives. While the tech­nol­ogy dri­ving the media we con­sume is an impor­tant dis­cus­sion, it’s not the con­ver­sa­tion which needs to be tak­ing place. What’s being glossed over is this; why, in 2010, are we still dis­cussing code instead of content?

I think the best thing to come out of the web design/​​development move­ment is the recent trend towards research-​​​​driven design. While noth­ing new to the big dogs on Madi­son Ave, it gen­er­ally is over­looked in the print world—especially on such a gran­u­lar level and rapid level. This is cer­tainly a trick more print design­ers need keep up their sleeves. At its core, A/​​B test­ing is exactly what it sounds like: you have two ver­sions of an ele­ment (A…